SMiLE originated in the preparation of the 2012 58th Brussels European Forum Social Media seminars. During these preparations we found it hard to get information about European Lions using Social Media successfully. Information and guidelines on Social Media are scattered and knowledge on initiatives to start using Social Media in Lions is not shared. We felt the need to safeguard and share the gathered information and contacts for the use of all Lions.
During the 58th Lions Europa Forum in Brussels 2012 and with the endorsement of the Social Media seminar attendants, the Lions European Council accepted the proposal to create a ‘European web platform for all information about Lions Social Media’ named SMiLE..
- Is an initiative to centralize all information about social media for use in Lions Clubs.
- Is a project that supports Lions Clubs to use social media in their social mission.
- Wants to build a network that supports Lions in using social media to serve the community and the misfortunes worldwide.